In today’s digital age, voice assistants have become increasingly popular. People are using their voice assistants to perform tasks like making phone calls, setting reminders, and even searching for local businesses. It is changing the way people interact with the internet. Instead of typing a query into a search engine, people can now use their voice assistants to perform searches. This has significant implications for local businesses, as it means they need to optimize their pay-per-click (PPC) advertising for voice search. In this post, we’ll discuss the steps that businesses can take in optimizing local PPC advertising for voice search.
What is voice search?
Voice search is the act of using a voice assistant to search for information on the internet. Examples: Amazon’s Alexa, Google Assistant, or Apple’s Siri. Voice assistants use natural language processing (NLP) to understand the user’s query and return the most relevant results.
Why is voice search important for local businesses?
Voice search is particularly important for local businesses. This is because it is often used to search for businesses in a specific location. For example, someone might say “Hey Siri, find me a pizza place near me” or “OK Google, where’s the nearest hardware store?” If a business isn’t optimized for voice search, it may not show up in the search results.
How is local PPC advertising affected by voice search?
Voice search affects local PPC advertising in several ways. First, it means that businesses need to focus on long-tail keywords that people are likely to use in voice searches. Second, it means that businesses need to create ad copy that is conversational and natural-sounding. Finally, it means that businesses need to optimize their landing pages as advertising for voice search. This can be done by including relevant information and using natural language.
Best practices for optimizing local PPC advertising for voice search
- Research keywords for voice search: When optimizing local PPC advertising for voice search, it’s important to research the keywords that people are likely to use in voice searches. This means focusing on long-tail keywords and phrases that are more conversational in nature. For example, instead of targeting “pizza place,” target “where can I find a pizza place near me.”
- Create conversational ad copy: When writing ad copy for local PPC advertising, it’s important to create a copy that is conversational and natural-sounding. This means using language that people are likely to use in a voice search. For example, instead of writing “Get 10% off your first order,” write “Hey Siri, get me a deal on my first pizza order.”
- Include location-based information in ad copy: Because voice search is often used to search for businesses in a specific location, it’s important to include location-based information in ad copy. This means mentioning the city or neighborhood where the business is located. For example, instead of writing “Best pizza in town,” write “Best pizza in downtown Seattle.”
- Optimize landing pages for voice search: When optimizing landing pages for voice search, it’s important to include relevant information and use natural language. This means including the business’s address, phone number, and hours of operation on the landing page. It also means using natural language and avoiding technical jargon. For example, instead of writing “Our restaurant specializes in Neapolitan-style pizza,” write “Looking for the best pizza in Seattle? Come to our downtown location for delicious Neapolitan-style pizza!”
Optimizing local PPC advertising for voice search is essential for businesses that want to reach customers who are using voice assistants to search for products and services. By researching keywords for voice search, creating conversational ad copy, including location-based information, and optimizing landing pages for voice search, businesses can increase their chances of appearing in the search results and attracting new customers. Follow localseogmbmarketing.com for a professional guide on optimizing your PPC advertising for voice seach..
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What is a long-tail keyword?
A long-tail keyword is a longer, more specific keyword or phrase that is used in a search query. It is typically less competitive and has a higher conversion rate than shorter, more generic keywords.
How can I research keywords for voice search?
You can use tools like Google Keyword Planner or SEMrush to research keywords that people are using in voice searches. You can also look at your website analytics to see which long-tail keywords are driving traffic to your site.
Can I use the same ad copy for voice search and text-based search?
While you can use similar ad copy for both types of search, it’s important to remember that voice searches are often more conversational in nature. This means that your ad copy should sound natural when spoken aloud.
How can I optimize my landing pages for voice search?
To optimize your landing pages for voice search, include relevant information like your business’s address, phone number, and hours of operation. Use natural language and avoid technical jargon. You can also use structured data markup to provide additional information to search engines. Visit hordanso for more assistance on optimizing landing pages.
Is voice search the future of search marketing?
Voice search is becoming increasingly popular, but it’s important to remember that it’s still just one part of a larger search marketing strategy. Businesses should continue to focus on other aspects of search marketing, like search engine optimization (SEO) and paid search advertising, in addition to optimizing for voice search.