Navigating Through The Free Google Business Profile Website Shut Down

Google My Business Posting Policies

Google Business Website Shutdown it’s some shocking news awaiting local business owners. Google Business Proflie Shift is here. Remember those quick and easy websites you whipped up using your Google Business Profile? Well, buckle up, because those sites are heading for a scheduled landing in the not-so-distant future. Google’s making some changes, and your DIY website might be caught in the crosswinds.

Don’t fret, though! This isn’t about ditching your online presence altogether. In this blog post, we will explore how you can streamline and maximize your Google-powered visibility.


Google Business Website Shutdown:The Google Story

Websites made with Google Business Profiles are basic websites powered by the information in your business profile. In March 2024, websites made with Google Business Profiles will be turned off, and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024. According to the information released by Google, websites made with Google Business Profiles will be turned off soon. However, this is not the end of the road for business owners. Giving further information on their support page, Google stated the category of businesses to be affected. These businesses are:


  • Domains that end with and will be removed from the website field on your business profile in March. We recommend that you update your Google Business Profile to point to a new website.


  • Other than that, your business profile won’t be affected. When customers visit your website made with Google Business Profile, they’ll be redirected to your business profile instead.


  • If you don’t have a website made with a Google Business Profile, the changes discussed in this article won’t affect you.

The New Frontier For Google Business Profile shift

Fear not, your online footprint isn’t going dark! Instead, customers who visit your old website address will be automatically redirected to your Google Business Profile.  Why the change? Google’s mission is to make searching for businesses as seamless as possible. And what better way to do that than to have all your vital information in one centralized location—your Google Business Profile? It’s like a one-stop shop for potential customers: contact details, photos, and reviews.


What You Can Do To Prepare For Google Business Profile Shift is here

Spread the word: Let your loyal customers and website visitors know about the upcoming change. You can do this through social media posts, email blasts, or even a cheeky banner on your existing website.

Double-check your Google Business Profile. Make sure your profile is sparkling, clean, and up-to-date. Add enticing photos, showcase your stellar reviews, and keep your contact information accurate. Remember, this is now your primary online landing pad.


Google stressed that once the website made with your Google Business Profile is turned off in March 2024, customers attempting to visit the website will be redirected to your business profile.


Google emphasized that “your customers will only be redirected to your business profile until June 10, 2024. After that date, customers will get a “page not found” error when attempting to visit your website”. If you’d like to continue having a website for your business, consider creating a new website using other tools and updating your business profile with the new website address.

Create a New Website Using Other Tools

According to Google, to continue having a website for your business, you could consider using a site builder, such as:





Google Sites



Tip: Update your business profile with your new website. Learn how to edit your business profile on Google.

WordPress. WordPress is an open-source blogging computer platform used to create internet blogs and websites.

Manage Ads Campaign Connected To Your Website

If you are using a website made with a Google Business Profile for your ad campaign, update your ads to link to a different website before March 1, 2024, to keep them running. Learn more about how to create a website or a landing page for your ads. Alternatively, you can pause your campaigns.


Manage Your Third-Party Domains

If you’re using a custom domain name to forward traffic to the website made with your Google Business Profile, customers visiting this domain will also be redirected to your business profile. The redirect will only work until June 10, 2024. Sign in to your hosting company account and choose the “Redirect” option or something similar to forward your third-party domain to a different website before June 10, 2024.


The Local SEO GMB Marketing Advantage

Do not fret. Consider building a dedicated website. If you’re ready to take your online presence to the next level, think about building a custom website. This gives you complete control over design, content, and functionality, allowing you to create a truly unique online experience for your customers.

Remember, this change isn’t a setback; it’s an opportunity! Embrace the shift, leverage your Google Business Profile like a pro, and watch your online reach soar. And if you need help navigating the Google Business Website Shutdown, local SEO GMB Marketing is here to guide you along the way.


So, keep calm and Google on, business owners! The future of online visibility is bright, and you’re right at the heart of it.


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