If you’re trying to get your business found online, understanding local keywords for SEO is crucial. When someone needs a service, like plumbing, catering, or SEO, they don’t just type “best service.”
They type something much more specific because they want a local solution.
For example:
- Instead of typing “best SEO,” people will type “best SEO company in Dallas.”
- Instead of typing “SEO services,” they’ll type “SEO services near me” or “SEO experts in Dallas-Fort Worth.”
Why?
Because they don’t want an SEO company in New York or Los Angeles — they want someone right around the corner.
Lesson: Always Think About How Your Customers Search
Ask yourself:
- What would you type into Google if you were urgently looking for your service?
- Would you just type “locksmith”?
— No, you’d type “emergency locksmith in Dallas” or “24-hour locksmith near me.” - you won’t type “wedding photographer”?
— Probably not. You’d type “best wedding photographer in Fort Worth TX.”
This is why adding local keywords to your website, content, and profiles is the secret sauce to getting found by real, paying customers.
How to Find the Right Local Keywords (Step-by-Step)
You don’t have to guess. There are free and easy tools you can use to find exactly what people are searching for.
✅ Tool #1: Ubersuggest
- Go to Ubersuggest.com.
- Type in a phrase like “SEO services Dallas.”
- Ubersuggest will show you tons of related keyword ideas, how many people search them every month, and how hard they are to rank for.
✅ Tool #2: Google’s Keyword Planner
- Create a free Google Ads account (you don’t have to run ads).
- Go to Tools → Keyword Planner → Discover New Keywords.
- Type in words like “SEO Dallas” or “marketing agency DFW.”
- Google will show you a treasure chest of real phrases people are searching, along with how often and how competitive they are.
key note: Always mix keywords that say:
- [Service] + [City] — like “divorce attorney Dallas”
- [Service] + [Near me] — like “emergency plumber near me”
- [Service] + [Neighborhood/area] — like “roofers in Uptown Dallas”
Where to Place Your Local Keywords
Finding the right keywords is just half the game. The other half? Putting them in the right places on your online presence so Google can recognize and reward you.
Here’s where you need to insert your local keywords:
1. Your Website’s Page Titles
What is this?
The title is the clickable blue link you see on Google’s search results.
Example:
If your page title says “Welcome to Joe’s Services,” it tells Google nothing.
But if it says “Affordable SEO Services in Dallas | Local SEO GMB Marketing Experts,” it tells Google everything it needs.
✅ How to do it:
Always write your title like this:
[Primary Service] + [Location] | [Your Brand Name]
Examples:
- “Best Landscaping Company in Dallas | GreenThumb Landscapes”
- “SEO Services for Small Businesses in Dallas-Fort Worth | Local SEO GMB Marketing
2. Your Meta Descriptions
What is this?
The little sentence that appears under the title on Google search results.
Example:
Instead of “We are the best in town,” you can write:
“Looking for affordable SEO services in Dallas? We help local businesses rank higher, get more leads, and dominate their competition.”
✅ Tip:
Think of the meta description like a mini-advertisement.
It should include your local keywords and persuade people to click.
3. Your Homepage Content
Your homepage is your storefront online.
It should immediately tell visitors (and Google) who you are, where you are, and what you offer.
✅ Add local keywords naturally into your homepage paragraphs, headers, and maybe even a welcome message.
Example Opening:
“Welcome to Local SEO GMB Marketing SEO, proudly serving small businesses across Dallas-Fort Worth with affordable, results-driven SEO strategies.”
✅ Bonus: Include a small “About Us” section that mentions your location!
4. Your Service Pages
If you offer different services (e.g., SEO consulting, link-building, local SEO), make a separate page for each service.
✅ Each service page should have local keywords, not just general ones.
Example for an SEO Consulting Page:
“Looking for SEO consulting services in Dallas? Our experienced consultants at Local SEO GMB Marketing Marketing help DFW businesses increase their online visibility and leads.”
✅ Pro Tip:
Each service page should feel like it was written specifically for Dallas customers.
5. Use local keywords for SEO in Your Blogs and FAQs
✅ Regular blog posts that answer common customer questions AND include local keywords are gold for SEO.
Example Blog Title:
- “Top 5 SEO Mistakes Dallas Small Businesses Make (And How to Avoid Them)”
- “How Much Should You Spend on SEO in Dallas, TX?”
✅ In FAQs, you can insert local keywords naturally.
Example FAQ Entry:
Q: How long does it take to rank my Dallas business on Google?
A: “Most Dallas businesses see improvements within 3-6 months with a solid SEO strategy.”
✅ Bonus Tip:
Write educational content — not just sales pitches — because Google loves helpful websites!
6. Your Google Business Profile (Google Maps)
✅ Make sure the description on your Google Business Profile mentions your services and the areas you serve.
Example:
Local SEO GMB Marketing Marketing provides SEO services for small businesses across Dallas, Plano, Arlington, and Fort Worth. Our mission is to help DFW businesses grow faster with targeted, affordable SEO strategies.”
✅ Also add posts, offers, and events regularly to your profile that include your keywords!
Master keyword usage with Local SEO GMB Marketing
Mastering local SEO isn’t about stuffing random keywords into your site — it’s about truly thinking like your customer. ✅ Focus on what they are searching for.
✅ Use smart tools like Ubersuggest and Google Keyword Planner to find real phrases your audience types every day.
✅ Then, naturally weave those keywords into your page titles, meta descriptions, service pages, blogs, FAQs, and your Google Business Profile.
When you do this consistently, Google starts noticing — and your business starts climbing the local search rankings. More importantly, your business gets seen before your competitors. 🚀
Need help getting there faster?
At Local SEO GMB Marketing in Dallas, we specialize in helping businesses build a solid local keyword strategy that drives real results. If you’re ready to boost your visibility, attract more local customers, and grow your brand, our team is here to guide you every step of the way.
Let’s turn your local presence into your biggest advantage! 🌟
