If you own a business, having a better ranking online is crucial to attract new customers. Google My Business (GMB) is a free and effective tool that can help your business appear on Google search and maps. It allows you to manage and update your business information such as address, phone number, and business hours, making it easier for customers to find you. However, having a GMB listing is not enough; you also need to optimize your Google My Business (GMB) description to enable better ranking on search results. This post will guide you on optimizing your Google My Business (GMB) description for better ranking.
What is a GMB description?
Your GMB description is a brief summary of your business that appears on Google search and maps. It should describe what your business does, what products or services you offer, and what makes your business unique. Basically, it is an opportunity to showcase your brand’s personality and persuade potential customers to choose your business over your competitors.
Why is optimizing your GMB description important?
Optimizing your GMB description can help your business rank higher on Google search and maps, which can increase your visibility and attract more customers. A well-written GMB description can also improve your click-through rate (CTR) by making your business stand out from other search results. Moreover, it can help potential customers understand what your business offers and why they should choose you.
How to optimize your GMB description for better ranking
- Include relevant keywords: Incorporate keywords that accurately describe your business and its offerings. Use Google’s Keyword Planner tool to find keywords that are relevant to your business and have high search volumes. Include the most important keywords in the first sentence of your description.
- Be specific and concise: Your description should be clear, concise, and to the point. Therefore, avoid using jargon or buzzwords that potential customers might not understand. Instead, use simple language to describe what your business does and what makes it unique.
- Highlight your USP: Your unique selling proposition (USP) is what sets your business apart from your competitors. Highlight your USP in your GMB description to persuade potential customers to choose your business over others.
- Use a call-to-action (CTA): A CTA is a statement that encourages potential customers to take action, such as calling your business, visiting your website, or making a purchase. Use a CTA in your GMB description to direct potential customers to take action.
- Add relevant links: Include links to your website, social media profiles, and other relevant pages in your GMB description. This can help potential customers learn more about your business and increase your online presence.
- Update regularly: Keep your GMB description up-to-date by adding new information about your business, such as new products or services, awards or recognitions, and special promotions.
Tips for writing a compelling GMB description
- Keep it simple and easy to read.
- Use bullet points to highlight important information.
- Write in a conversational tone to engage potential customers.
- Use emotional language to connect with potential customers.
- Avoid using all caps or excessive punctuation.
Conclusion
Optimizing your GMB description is a crucial step in ensuring a better ranking for your business online, as well as and attracting new customers. LocalSEOGMBmarketing is out to help increase your business visibility online while making maximum profits. Allow LocalSEOGMBmarketing help map out strategies to enable you create a compelling and effective GMB description that can help your business rank higher on Google search and maps. In , remember to keep your description relevant, specific, and up-to-date to maximize its impact.
Concerns about GMB Rankings
What should I include in my GMB description?
Your GMB description should include a brief summary of your business, what products or services you offer, and what makes your business unique.
What should I include in my GMB description?
Google recommends keeping your GMB description under 750 characters, but it is better to keep it shorter.
